You can read more about our analysis, emulator logic and caveats for this in our page title and meta description pixel width explanation post as it’s an interesting (!) discussion. We have been meaning to calculate pixel width in the tool for sometime and with Google’s recent search result redesign we reverse engineered Google’s logic to calculate pixel width to provide greater accuracy. Therefore, while character counts are still useful, they are not a particularly accurate measurement for characters that will display in the SERPs. I believe the first experiments around this behaviour at the time were from Darren Slatten, who had already built a very cool SERP Snippet tool long before. Conversely, if particularly wide characters are used, Google can show far less than the old limits. Page titles or meta descriptions with lots of thin characters (such as ‘i’ or ‘l’ etc) can have more characters than the old set limit. You may expect meta descriptions to be simply double this 512px div figure (1,024px), however they appear to be approximately 920 pixel width. However, Google switched this to determine the actual pixel width of the characters used, which we believe is currently a limit of 512 pixels for page titles which they truncate with CSS. Historically this was simply a character limit of around 70 characters for page titles and 156 characters for meta descriptions. For now, version 2.30 of the SEO Spider includes the following – 1) Pixel Width Calculated For Page Titles & Meta Descriptionsīack in 2012 Google changed the way they display snippets in their search results. We still have lots of features currently in development and planned on our roadmap, so we expect to make another release fairly soon. Thanks again to everyone for their continued feedback, suggestions and support. This update includes new features that provide greater control of crawls, as well as how the data is analysed. I am really pleased to announce version 2.30 of the Screaming Frog SEO spider code-named ‘Weckl’.
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